6 Examples of Media Advertising




Social media advertising is an offspring of digital media marketing wherein paid advertisements are conducted on social media sites to reach specific target audiences. It differs from traditional media advertising in that it seeks to create interest in brand messages, rather than a product or service. By engaging actively in social media networks, marketers and advertisers are able to market their brands in ways that traditional media techniques cannot. Social media has the power to establish contact and build relationships with prospects and existing customers, while traditional media has the power to create a large following and drive significant traffic to a brand's website. The key to successful social media advertising is in driving the right traffic to the website. The social media sites which are most commonly targeted include Facebook, Twitter, LinkedIn, YouTube and Foursquare.



These social media sites have become a preferred destination for many businesses looking to expand their reach and customer base. For companies looking to establish a presence on these sites, they need to conduct their advertising campaigns on these sites in a highly strategic manner. Media agencies that specialize in media buys can help brands to determine which platforms to run ads on, and also help them determine how to manage the campaign to achieve the best results. Brands can create a social strategy that effectively targets their audience and makes the most of their available resources.



When starting an advertising campaign on a platform such as Facebook, it is important to understand what your ideal results will be. While there is no limit to the number of people who can be reached through this platform, if the goal is only to engage with a particular demographic, it is advisable to split the audience into two distinct groups, one group for traditional marketing, and one group for brand awareness and engagement. For example, if a brand is looking to target male teenagers, they could advertise on Facebook with the male demographic group, and another group of male adults interested in purchasing goods and services. A unique approach using a vertical format would be most effective at engaging with this targeted audience.



If a brand wishes to test a wider range of demographics, they should look to Facebook Ads and other apps that give users the ability to test their advertising performance across a broader spectrum of demographics. Brand recognition is often measured by active users - this is a number derived from the number of times a user engages with a company's page, whether this person actually makes a purchase or simply share their opinion about a product. The more active users that a brand has, the more likely they are to be perceived as a trusted authority within their industry.



With social media advertising, brands can also get a measure of the overall conversation around their brand when compared to competitors. A popular strategy in this arena is news feeds. Many of these feeds offer the option for sponsored posts, where advertisers can insert their ads alongside relevant content posted by other users of the network. News feeds give publishers a unique opportunity to engage their audience and can help to increase the reach of ads on their pages.



For businesses that don't wish to take their social media marketing campaigns to the next level, apps such as 1 Password will help them monitor statistics and provide insight into the behavior of their users. One password can be used to sign in to one account, while different passwords can be used for different accounts. This data is useful for understanding engagement levels and finding ways to improve services, such as the delivery of customer service and response rates.

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